Ever use a website that was unclear, hard to navigate, and confusing with links that went nowhere? Now consider a website that was intuitive and easy to navigate—everything just made sense and it was a joy to use. You have just considered two extremes in User Experience (UX) design. A website’s UX design impacts a user’s physical, sensory, emotional and mental experiences. Amazon is an excellent example of a website that creates a frictionless UX experience—and it reaps the rewards by delighting and converting customers. On the other hand, bad UX can lead to high bounce rates and diminished revenue.
Raving Software knows an effective, intuitive, and frictionless UX is key to successful websites. We utilize established industry-standard usability principles and standardized conventions to create optimize the user’s experience.