This is part of our ongoing “Design Tips for Clients” series. Whether you’re one of our clients or you’re looking to learn about design, we’ll give you an introduction to color, typography, industry jargon and much more.
We’ve gone over what red, yellow, and orange can bring to your design, such as a sense of action. However, all of these colors could cause issues regarding the legibility of your content. If you want to avoid these issues, you can try using one of the “cool” colors (green, blue, and purple) as a main color in your website’s color scheme.
THE COLOR OF THE MOMENT
Green is a very popular color at the moment, particularly bright green, lime green, and mint green. The popularity of the color can be tied to the rise of eco-friendly and healthy living movements as green can be used to represent the environment and health.
However, the use of green in design is not limited to agencies related to the environment or healthy living. It has become popular with many other industries, including technology-based businesses.
At Raving Software, we’ve even incorporated green into our website’s color scheme. Instead of using one of the three commonly used greens mentioned above, we picked a bright yellow-green, allowing us to have a fun color while maintaining a professional look in our design.
While we used our green as an accent color, we consider it to be our primary color because of the role it plays. You can choose a green to be the dominant color and have it be the color used most in your design, as well. It all depends on the image you want to convey.
THE MEANINGS AND USES OF GREEN
Green makes people think of growth or improvements, fitting with the goals of being eco-friendly and living well.
In addition to growth, green can make people think of wealth, success, freshness, approval, safety, and nature. A few of these meanings, such as wealth and success, reflect the ultimate goal of businesses while also conveying positive messages to clients.
The different meanings and effects of green in a design are further influenced by the colors paired with it. We used a lot of neutral colors in the Raving Software website design, such as dark gray, pale yellow, and a pale green. We use a bright green as our accent, or call-to-action, color to make particular elements stand out. We believe our scheme and use of color gives our website a modern and professional look while also conveying a sense of fun and creativity.
Green can be dynamic or neutral color. It depends on which hue, tint, or shade you want to use. Darker greens paired with muted yellows, oranges, and browns convey a rich, earthy feel, which would fit well for an outdoor business targeting adults. In contrast, pairing bright greens with pinks and purples gives a fun tone that is perfect for a kid-oriented business.
Mixing tints and shades of green with a white background gives a fresh and clean look, perfect for any eco-friendly or natural living business. A tint is a color mixed with an amount of white, whereas a shade is a color mixed with black. Adding white to green would give you one of the three popular greens mentioned earlier. Using one of these greens would lend a modern touch to your design. In contrast, shades of green, like a rich emerald, gives an element of elegance.
CAUTION WHEN USING GREEN
As with all colors, the misuse of green can be detrimental to your design. When choosing your green and the your other colors, it is important to ensure that there is enough contrast provided by your scheme. Contrast is especially important if you plan to have color text on a color background.
Green also causes problems for visitors who are color blind. Too much green in a design may make content inaccessible to visitors, causing you to lose potential customers. If green is used to denote significant content, such as calls-to-action or important messages, other techniques should be included in the element’s style so this message of the element is consistent to all visitors.
Finally, green and red are complementary colors, and can be used together in a color scheme. However, we recommend you avoid using a “pure” red and green together as the colors have a strong connection to Christmas and don’t provide a lot of contrast.
Whether you want to use it as an accent color or the dominant color, green is a versatile choice. Unlike many other colors, a bright green can convey fun or creativity without being considered childish, especially if paired with a neutral color palette. In addition, using the color in your design can lend a trendy tone to your design. While we don’t recommend using a color simply because it’s popular, it may be helpful to your design if the color fits your business.
Resources: “How to Use the Psychology of Color to Increase Website Conversions” from kissmetrics and “Color Theory 101” by James George.
Is there a design topic you want to know more about? Let us know in the comments or contact us through email.